|
| Articles | Directory | Contact us | ||
| Home | Internet Marketing » Web Hosting | Web Design | Website Promotion | Email Marketing | |||
Website Promotion and AdvertisingCreating a successful Internet presence involves much more than designing a great web site or having the perfect product. You can have the greatest product in the world but if nobody can find it, you aren’t going to make any sales! Good web site creation is not enough to get visitors to your site. "Build it and they will come" doesn't work online! So how to get visitors to your website? There are lots of ways to promote your web site, some of which are totally free of charge. In what follows, we will review some easy and free ways to promote your site.
Latest studies show that Search Engines are still the #1 source of traffic on the Internet. Considering that you can get listed for FREE, the first step in your promotion efforts should be submitting your web site to the major Search Engines. Before you start submitting however, make sure you take the time to target the right keywords and optimize your tags. It is worth the time and effort to optimize your pages and submit your site to search engines regularly. Once you are listed in a top search engine or directory, you will naturally get more traffic and sites referring to you. Search Engines are great for the long term. However, your site may not be listed for several months, if at all. Meanwhile, you do have other options. In this page, we will only consider the FREE options.
Although they are no longer very popular these days, Banner Exchange Programs can still get you some hits, and help you improve your website popularity by building reciprocal links, which will bring in traffic indirectly through the search engines.
Whatever your product or service is, there is a specific group of people who are the most likely to buy it. These are the ones who are gathered on forums discussing a topic for which your product or service is an answer to their problem. Remember that your posts need to be thoughtful, considerate and helpful to other members and must never EVER appear to be blatant advertisements for your website.
Spending a few minutes a day commenting on high-traffic blogs can drive dozens of visitors to your site every day. When talking about commenting on blogs, we don’t condone spamming them with one-liners or promotional messages. We are talking about posting quality content and information that will benefit others. This is the correct way to get targeted traffic to your web site.
The concept of viral marketing is a beautiful thing: You create a product, an ebook, some software or a cute screensaver and give it away for FREE at your web site. People love it so much that they pass it around. Each time someone gives it away, they pass around your url, and drive traffic to your site. You can create a tips ebook with your ads or compile a collection of your articles, giving permission to free re-print rights. Refer to the Infoproducts page for more details on how to create your own ebooks.
Writing articles is one of the quickest and easiest ways to get instant FREE publicity to your web site and is also an excellent way to get one-way links to your website (that is, without linking back.) Here are a few places where you can submit your articles for free:
There's no denying that video has become the next big online marketing medium, however only a few marketers fully utilize online video to generate traffic to their website. You can use a simple movie maker like Windows Movie Maker to create a screen capture video if your niche is related to computers or doing business online, or you can capture a video on camera and upload it to your computer and then edit it with Windows Movie Maker. Be sure to add a link to your website at the beginning or/and at the end of your video to capture visitors. You can submit your video manually to the most popular video sites like YouTube, MetaCafe and DailyMotion; or you can use a website called Tube Mogul to automatically submit your video to dozens of video sites.
The beauty of all this is... it is Free Advertising, so there is no reason why you should not be using these free techniques to promote your site. But bear in mind... whatever way visitors will get to your site, if you have nothing valuable to offer them, they will just say bye to never return. So always remember that the best way to promote your web site is by providing Good Content.
|
|
|
