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Website Promotion and AdvertisingCreating a successful Internet presence involves much more than designing a great web site or having the perfect product. You can have the greatest product in the world but if nobody can find it, you aren’t going to make any sales!Good web site creation is not enough to get visitors to your site. "Build it and they will come" doesn't work online! So how to get visitors to your website? There are lots of ways to promote your web site, some of which are totally free of charge. In what follows, we will review some easy and free ways to promote your site.
Latest studies show that Search Engines are still the #1 source of traffic on the Internet. They are the backbone of Internet Marketing. Considering that you can get listed for FREE, the first step in your promotion efforts should be submitting your web site to the major Search Engines. Before you start submitting however, make sure you take the time to target the right keywords and optimize your tags. It is worth the time and effort to optimize your pages and submit your site to search engines regularly. Once you are listed in a top search engine or directory, you will naturally get more traffic and sites referring to you. Here are some search engine and submission resources that may help: Search Engines are great for the long term. However, your site may not be listed for several months, if at all. Meanwhile, you do have other options. As promised, we will only consider the FREE options.
There are millions of Classified Ads and Free-For-All (FFA) pages. Many internet marketers think that while Classifieds and FFA pages may not generate any site traffic, they can help you develop the link popularity of your site. Put in simple words, link popularity is how many web sites are linked to your site. In general, the more popular your site (that is the more sites linking to you) the better it is ranked on the search engines. As you know, a better position equals more targeted traffic, and traffic is the currency of the internet! However for those backlinks to be effective, they must be quality links from sites related to yours, which is unfortunately far from being the case of Free-For-All pages (also called Link Farms.) In fact, many Search Engine Optimization (SEO) experts do not recommend submitting to FFA sites and would even caution you that it actually can do you more harm than good! (This is because Link Farms are considered SPAM sites by search engines such as Google, read more about link popularity.)
Although they are no more very popular these days, Banner Exchange Programs can still get you some hits, and help you improve your website popularity by building reciprocal links, which will bring in traffic indirectly through the search engines. Another way reciprocal links can benefit you is by drawing repeat traffic back to your website. If you offer a high-quality list of relevant links, visitors will return often because they know that they can quickly find what they're looking for.
PopularityBooster also offers a free banner exchange service that allows members to have their website banner advertised on other high traffic websites, so there is no reason you should not be using these free techniques to promote your site.
This is by far the most important step as far as improving the link popularity of your site is concerned. As mentioned above, what is important is not only the number of links to your site, but also the quality of those links. No links are as important as links from some of the major directories like Yahoo!, the Open Directory, LookSmart, Snap and Go. Hence, it is vitally important that you get your site listed by these directories.
Message boards (also known as forums) are another place where to promote your site. You should post your site often to message boards as this will help to increase your site traffic (both directly and indirectly through link popularity.)
The concept of viral marketing is a beautiful thing: You create a product, an ebook, some software or a cute screensaver and give it away for FREE at your web site. People love it so much that they pass it around. Each time someone gives it away, they pass around your url, and drive traffic to your site. You can create a tips ebook with your ads or compile a collection of your articles, giving permission to free re-print rights. Refer to the Infoproducts page for more details on how to create your own ebooks.
Writing articles is one of the quickest and easiest ways to get instant FREE publicity to your web site and is also an excellent way to get one-way links to your website (that is, without linking back.) Here are a few places where you can submit your articles (for free): The beauty of all this is that it is Free Advertising!
Through this page, we reviewed various ways to get traffic, but whatever way visitors will get to your site, if you have nothing valuable to offer them, they will just say bye to never return! So always remember that the best way to promote your web site is by providing good CONTENT! All of the promotion in the world will do nothing, if you don't have good content to bring in visitors and retain them.
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