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MLM Prelaunch Risks By Stephanie Deneke Prelaunch is such a naughty word. Perhaps it should be a four letter word. And it is certainly not allowed in this house! The word prelaunch gives me the willies. When a new MLM company comes on the scene it's necessary for them to do a prelaunch so when they go live they already have active distributors. But quite often a prelaunch brings disaster for the reps. By the time an MLM rep advertises "get in on the ground floor", it's not really the ground floor any longer. Other experienced MLM distributors are already on the ground floor and have brought their downline from their other company over. So, joining when you see this ad is quite likely NOT going to get you on the ground floor. Those that jump into a prelaunch and bring their downline with them are practiced MLM jumpers. They make their cash after the prelaunch, find a different prelaunch MLM company to join, and then they jump ship again. This ends up destroying large chunks of reps in a company, and if you signed up one of those distributors that uses this tactic, then you just lost your downline. It's this type of actions by MLM distributors that give MLM a bad name and makes people think the whole industry is just a scam. That's why I despise prelaunches, they bring a real bad name to the MLM business. prelaunch, so if it doesn't work and you don't sign up enough distributors then you can just leave before it goes live and then you don't have to pay. That's true (for most prelaunches), but there's no way that mentality is going to bring you success. And if you're sponsoring that way, then there's no incentive for your reps to sponsor anyone because they can just quit! Prelaunches also attract the types of prospects that are not business oriented and . And a seasoned MLM rep knows that this is an industry that takes study and practice and it's not a means to get rich quick. You have to know how to market and how to choose the right company. Top earner MLM reps won't even touch an MLM in its prelaunch. If the company and product are good, then it will be even better in 5 years. An experienced distributor will wait to see if the company will live longer than their prelaunch stage, because so many don't even make it past that point! Then, 50% of companies fail in the first year after prelaunch, and 90% fail by the second year. Now with great success there first must come great risk. With joining a new company there is a enormous chance. But if the company survives the prelaunch plus the first few years of business then the payout will potentially be huge to those who got in early and stayed with the company. With so many risks to joining a company in prelaunch stages I would advise anyone new to marketing to shy away and go with a company that is well established with a strong track record. There is a lot to learn in the MLM industry and researching a start up company would just be a distraction from learning what's most important: marketing! Don't let MLM prelaunch risks scare you away from the MLM industry. Become an educated marketer now by learning from Stephanie Deneke's MLM & Network Marketing Reviews and Techniques.
Article Source: http://www.articledashboard.com/Article/MLM-Prelaunch-Risks/1351680 |